<figure class="md-block-image "><img src="https://images.sapien.network/uploads/8d6b63ee-8d52-4c6d-aa58-90efebdf2365.jpg" /><figcaption class="md-block-image-caption"></figcaption></figure> There has been significant growth in the number of transactions being executed using cryptocurrencies in recent times. Many firms are exploring ICO (<a class="md-inline-link" href="https://www.blockchainappfactory.com/ico-development?utm_source=https%3A%2F%2Fwww.sapien.network%2F&amp;utm_medium=Blog&amp;utm_campaign=Vijay">Initial Coin Offerings</a>) as a viable opportunity for cost-effective fundraising. However, the competition is currently very intense and that acts as a barrier to grabbing a chunk of the market share. Hence, a firm needs to adopt strong marketing techniques to meet its fundraising target successfully. Go through the below-mentioned tactics for generating better results quickly. <ul class="md-block-unordered-list-item"><li>Get as much users’ data as possible - Since data is the new oil, the data collected would help in optimizing the marketing efforts of the firm. However, a solid retargeting system would be required for keeping your project in the minds of your target audience. Keep them aware of your ongoing project always. Hence, a firm has to make use of paid advertisements, page feeds, email marketing, social media promotion, remarketing campaigns, and many more channels. The campaigns would have to be tailor-made for suiting the different tastes and interests of investors. A firm has to take into account the latest crypto fads that frequent the market. Make sure to comply with different regulations issued by various authorities from time to time. The source of funds would have to be watched closely as taking money from a tainted investor would lead to irreparable reputational damage due to the breach of laws. </li><li>Establish a highly engaged community - Build your presence on channels such as Reddit, Twitter, Telegram, Medium, Disqus, Discord, Whatsapp, etc. Interact with your followers regularly and share them timely updates about your project and answer their queries. Post information, news and strike up an interesting conversation. This will help in building much-needed trust among your community members. Healthy topics of debate can also be raised leading to an extensive discussion. They can also spread a positive word about your project among their friends and colleagues and fetch a higher amount of investment. Hence, hire well-versed community managers or social media managers to direct your activity across various platforms. Share visually engaging content with your community in a variety of formats to keep them hooked. Social media is beneficial as it does not require much capital to run the show and just needs a small budget. This will give better results for your fundraising efforts and indicate to your community members that they are a priority in your overall business model. Involving professionals can be the difference between a successful project and a failed one. </li><li>Utilize high-quality ICO marketing materials - ICO’s too suffer from some shortcomings in the form of fraudulent projects that have money from investors and scam advertisements that rely on tall claims to fool investors. Hence, the entire marketing campaign needs to be constructed patiently step-by-step with the help of a passionate team instead of putting a half-baked campaign to cheat people. Even a small typo can wreak havoc in your ICO by completely destroying the trust of your project. Every interested investor will go through every piece of information shared to them in the form of your whitepaper, details mentioned on your official website, and email. It is better to have a well-designed website with an attractive layout and share all the information that you know about your team members. The best managers should be recruited for creating your digital presence and distinguishing your project from the teeming competition. </li></ul>Overall, every aspect of the marketing strategy must be devoted to creating trust among the different stakeholders. Skepticism is quite high now due to the high number of spam projects come across by investors in the past. Hence, prior market research is necessary to maximize your outreach. Creating an effective marketing strategy that yields the desired results takes time to execute along with in-depth analysis. Make sure to follow the above three factors to meet your ICO fundraising goals successfully. Apart from the above-mentioned three factors, the creation of a reward-oriented bounty program, getting listed on a reputed exchange, establishing strong partnerships with your competitors, and hiring influencers to promote your project can also yield the desired results. Also, list your projects on the leading ICO rating sites and calendars for capturing the attention of interested investors. ICO calendars will consist of a list of current as well as upcoming ICO’s to be launched in the industry. It will increase awareness of your project. Include details about the project name, token details, project summary including the start and finish dates, the ICO website link, and your contact information to get listed on a leading ICO calendar. However, these sites are highly competitive and investors do not spend a long time analyzing each and every ICO. Hence, many firms prefer a premium advertising slot to make their ICO to be seen first by interested investors. Seek professional help from a reliable <a class="md-inline-link" href="https://www.blockchainappfactory.com/ico-marketing-services?utm_source=https%3A%2F%2Fwww.sapien.network%2F&amp;utm_medium=Blog&amp;utm_campaign=Vijay">ICO marketing agency</a> and make your project stand out in the industry.